Is sending a commercial message to a group of people using email. You can define the content of your email whether its advertisement, requests for business, or sales or donation solicitation. Any type of email communication is considered email marketing if it helps to build customer loyalty, trust in a product or a service for a company or brand recognition.
The number of email users in the world has exceeded billions; this incredible number of users makes e-mail marketing a great opportunity for a relatively small cost.
Benefits of Email marketing:
- Stay Connected – An effective and efficient way to stay connected with your clients while also promoting your business, as well as keeping all clients up to date with the latest news of the companies’ latest activities, products, and services.
- Environmentally Friendly – You don’t have to waste lots of papers printing your advertisement, you can reach millions of people without the need to print even one paper.
- Reduced Time and Effort – The time you will spend on preparing, designing, printing and distributing one advertisement will exceed one day, while you can turn an email marketing piece out in typically less than two hours.
- Real-Time Messages – you can send “daily” messages to help reduce stock or promote a limited time special as needed. You can even benefit from this quick marketing tool by sending unique real-time messages to customers on their birthdays and different anniversaries.
- Personalizing Messages – Email marketing presents many dynamic opportunities. Many email marketing solutions can give personalized information such as sales or purchase history. You can easily speak to your customers in an intimate way that is not possible with other marketing channels and avenues.
- Email Marketing is Targeted. It gives you the ability to control exactly who receives an email by segmenting your contacts based on their demographics, location beside any other data.
- Email Marketing Increases Brand Awareness: you are exposing your business and brand to more consumers with each email sent, and you will consistently build value for your business when you plan strategically, use smart design accompanied with targeted content.
- Email Marketing is Easily Shareable, Just click on the forward button, subscribers can share your deals, exclusive offers, and news with their friends. Each Subscriber who shares your emails is acting as a brand advocate.
- Email Marketing is Measurable: Email marketing and sales campaigns can be measured in detail to evaluate the success of campaigns. The calculated data helps marketers to adjust strategies to enhance and improve future results.
- Email Marketing Excels in Return-on-Investment: Email marketing is with no doubt more cost-effective than traditional direct mail marketing or telemarketing. Links can be included in email marketing messages, which drives website traffic.